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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The impact of internet on the music industry in selected countries
 Frídl, Adam ; Bolotov, Ilya (advisor) ; Čajka, Radek (referee)
This bachelor thesis deals with the impact of internet on the music industry. A very important comparison is made between the worsening situation in the Czech Republic and the improving one in Germany. A part of the bachelor thesis is an analysis based on a multinational questionnaire, where the major reasons for these states are found. As a result, several recommendations are being made. Also the present online music stores in the Czech Republic are being elaborated with a prediction of the most successful one and substantiation.
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The marketing mix of a drum and bass record label company
 Kolomijcová, Bianka ; Zamazalová, Marcela (advisor) ; Postler, Milan (referee)
The main aim of this diploma thesis is to design the marketing mix of an alternative record label company that releases drum and bass music. In the theoretical part I try to describe the situation on the music market and outline how record labels work. I am specifying the tools of the marketing mix which are typical for a record label. In the practical part I'm pointing out the differences between the perception of mainstream and alternative music and I'm characterising the drum and bass scene. Based on this information I'm choosing the target audience and building the profile and the vision of my fictional
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